Your Fleet Is a Rolling Billboard: Why Clean Trucks Protect Your Brand

Every mile your trucks drive is free advertising — but what message are they sending? A clean, well-maintained fleet tells customers you take pride in your business, while a dirty one communicates neglect before a driver even steps out of the cab. In industries where delivery drivers are often the only face-to-face touchpoint with customers, vehicle appearance isn’t just cosmetic — it’s part of your brand.